My grandmother used to line her two birdcages with newspaper, usually the parts that no one cared to read - the advertisements. By the time I was a teen, she had amassed quite a stack for her two birdcages. I found myself interested in the dates on the newspapers and by the prices on everyday items. I wondered what they would cost today and decided to write an article about "then and now."
Newspapers weren't a necessity in every household but they were good reads if one could afford to buy them. In the 18th and 19th century, it was a real joy to read the stories published in local newspapers, and it was even better when the stories were about far away cities and towns. Besides travelers coming to their town, newspapers were one of the few ways to learn what went on in places where people couldn't afford to travel.
Most newspaper editions ran about four pages in length, rarely more than six pages due to the high cost of printing which was passed on to customers in the cost per copy and to merchants who paid high advertising costs.
Cities that had many local newspapers saw their favorite presses close down because they couldn't compete with all the others who ran ongoing series of novels and short stories, and the few who ran comics. People liked continuing features - serials - because the news was repetitive when there wasn't much to report of local or national news. The quality of some of the remaining larger newspapers didn't stand the test of time and as we can see today on old newspaper websites, it became hard to read because of splatters of black ink that spread unevenly on the pages, blotted out some of the paragraphs and in some cases, full pages.
To compensate for when news days were slow, readers were encouraged to submit their own articles, recipes and homey stories which ran alongside the comings and goings of notable citizens, especially when there wasn't much news about Hollywood stars, or the US President and news from the federal government. The newspapers that didn't have many submitted articles had to fill in space with something so they copied the stories and news from other newspapers around the world, which was common practice. Some newspapers ran those stories multiple times just to fill up page space.
Advertisements mainly focused on the local establishments in each city. When the railroads expanded, more ads appeared for hotels, vacations, patent medicines, druggists, clothing and mercantile stores. Out of state newspapers were delivered by railroad to local post offices and mercantiles who offered some store space to serve as a depot for newspapers and packaged deliveries.
The price-conscious newspaper publishers and editors always made one exception in finances - no expense was spared on typesetting for paid advertisements, no matter how much space the ad took up - be it one column, multiple columns, or half page to a full page. These kept a newspaper in business. The ads easy jobs for typesetters because once the type was set, the ads on those plates were good for six months to one year as long as no changes were made in the merchant's prices or text copy. When those plates were put aside, the typesetter could put his attention on setting type for single-run ads or articles that ran only one or two times.
The joy of reading the local newspaper waxed and waned according to the popularity of the content. At the times when crime increased, crime stories remained the running theme for weeks, sometimes months. When the crime wave was over, the newspapers went back to normal publishing of around five crime articles per month. If a novel was being serialized, newspapers made a profit because more newspapers were bought by the followers of that serial.
In small-town America, newspapers varied by management styles, cost, the number of editions per week, the number of pages per edition and the prices they charged. Here is a sample of prices for the Topeka Daily Blade in 1877:
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| 1877 price of Topeka Daily Blade newspaper |
The costs of things - then and now - are always interesting to read. Here is a price list for The Republican Journal in Kansas in 1877.
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| Price of Republican Journal Newspaper in 1877 Kansas |
Compare the above two ads with the Phillipsburg Herald newspaper in Phillipsburg, Kansas. It was founded in 1877, originally doing business as the Phillips County Herald. It was published once per week under editor Charles F. Jenkins. The subscription cost was rather high given the economy at that time: cost for one year - $1.50; for six months -$1.00; and for three months - $.50.
Not everyone could afford to pay for a subscription, so they could either pay per copy or get the newspaper second hand. It was quite common when you were done with your newspaper to either hand it to a passerby, give it to your neighbor, or leave it at the railroad station for someone who could not afford to buy one.
In mid-west states besides Kansas, advertisement prices in 1877 were rather high too, the rates had to be paid in advance for one full year but some charged quarterly: for one column - $90; for 1/2 column - $50; for 1/4 column - $25; for 1/3 column - $15; and for business card size - $10.
Then and Now:
To put those costs into perspective, here are the 1877 prices adjusted for inflation in 2024.
Newspaper Costs (converting 1877 dollars to 2024 dollars):
$1.50 is worth $44.79
$1.00 is worth $29.86
$.50 is worth $14.93
Advertising costs (converting 1877 dollars to 2024 dollars):
$90 is worth $2,687.28
$50 is worth $1,492.93
$25 is worth $746.47
$15 is worth $447.88
$10 is worth $298.59
What that shows is the value of a single US Dollar decreased over time. So for an item that cost $1.00 in 1877, you would need $29.86 if you wanted to buy that item in 2024. For an item that cost $10 in 1877, you will need $298.59 to pay for that item in 2024.
Here are more examples:
In June 1879, the Kansas Pacific Railway advertised one-way train tickets from Phillipsburg, Kansas to Denver, Colorado at a cost of $9.42. The distance from Phillipsburg to Denver was about 314 miles. The cost formula calculated the $9.42 price of the train ticket was at about three cents per mile. Converting the June 1879 price of $9.42 into 2024 dollars, that one-way ticket would cost $295.33. In late October 1879, a round trip ticket was advertised for $38.00. In 2024 dollars, you would need $1,191.36 to pay for your ticket.
Phillipsburg Kansas was a newly established town in 1877. They saw the arrival of railroads and the birth of new startups of local businesses. The economy was supported by farming, ranching and people with trades like blacksmiths and carpenters. Also in demand were hardware stores, drug stores and places that offered personal grooming. Professions like lawyers, doctors, and those in similar education-based professions were paid on a different scale, their services could be paid for in goods or if paid in money, it was according to what people could afford.
Farm hands were paid from $10 to $25 per month which included room and board.
If one were skilled in a trade like carpenters or roofing, the pay ranged from $1 to $2 per day, more if the particular trade was rare in that town.
Teachers were paid by funds or collections taken up by the townsfolk, which means their salary was whatever the people could afford (or collect) and included lodgings in someone's home with meals.
In the Southern states, the salary was determined differently: white teachers with experience were paid more than black teachers with little or no experience, and black teachers with experience were paid less than white teachers with little or no experience. This was the way it was in the Jim Crow South which existed until the 1960s.
Some of the more affluent residents who had house servants paid them $10 to $12 per month including room and board.
The basic hourly rate for menial jobs in the United States was $1.00 to $1.30 per day for a 10-hour work day if they did a good job.
In 1902, the Rock Island Railroad system advertised a round-trip ticket from Phillipsburg Kansas to stops in Denver, Colorado Springs, and Pueblo, Colorado for $15.00 but the price was good only during June, July, August and September.
These were advertisements that catered to parties of four to six persons to enjoy an inexpensive vacation of "camping and fishing." The $15.00 price was actually bargain because it was a round-trip ticket, but the ads did not state if the fare was for Coach, Pullman, or Sleeper berths nor did it allow for lodging at the end of the line.
The lodging prices varied widely according to the type of resort which could be an inn, a hotel, a boarding house, or a luxury resort with amenities like golf, spa, and meals. Typically, the longer the stay at an inn or boarding house, the rates were discounted for monthly or quarterly bookings. If it was a new inn or hotel, imagine the disappointment of weary travelers to find that it was not exactly up and running smoothly or that all the amenities were not completed. Sometimes funds were needed to complete, and bringing in paying customers helped to finish the job.
An advertisement for the Buena Vista Hotel at the corner of 2nd and Colorado Avenue in Grand Junction, Colorado offered the following first class accommodations: "well ventilated rooms, baths, electric lights for $2.00 per day." It sounds like a very basic room, but the ad did not mention if it included meals so it is a reasonable assumption that if they were included, it would have said so.
Reading the society column about the activities of some of the city's leading citizens shows that the Buena Vista Hotel had "an excellent dining room which was open to the public as well as hotel guests." But there was no mention of the cost or pricing.
In contrast, here are some costs of everyday necessities and a few luxuries:
Ladies shoes (buttons or laces) - $1.50 pair; Latest styles - $3.00
Ladies silk gloves, two button in red, black, white - 75 cents
Ladies lace gloves in white or black - 25 cents
Boy's or Girl's dresses - $1.25
Girls chemise - 75 cents to $1.00
Men's suits - complete with fitting and shirt - $5.00 to $15.00
Men's ready-to-wear suits with custom tailoring starting at $10.00
Men's hosiery - 25 cents pair
Boys suits, ages 14 to 20 - $4.75, $7.50 and $10
Boy's caps - 35 cents
Boy's Straw and felt hats - 35 cents to 75 cents
Window shades - felt - 25 cents; cloth on spring rollers - 35 cents
Ruffled Swiss curtains for bedroom or dining room - $1.50
Crescent Bicycles $30.00 - with Coaster Brakes - $35.00
A case of two dozen bottles of whiskey delivered to your home was priced at $1.25. The size/volume of the bottles was not mentioned in the advertisement.
A $15.00 rail ticket price in 1902 traveling one week total leaving from several Midwest States to the West Coast offered a comfortable sleeper berth (for one) and exclusive dining car seating - The $15.00 converts to $546.83 in 2024 dollars.
Tuesday, June 18, 1901
Phillipsburg Herald in Phillipsburg, Kansas
Established in 1877
J. M. Tadlock, Publisher and Proprietor
Published twice per week
Cost: $1.00 per year, $.50 per six months - this was not a discount in price, just offered some ease in the payment terms.
Here are some print ads that might be of interest:
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| Some prices from 1877 in Topeka Kansas |
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| 1877 food prices |
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| 1900 grocery prices Butte Montana |
To put some of the salaries into perspective, consider the following data:
In 1877, teacher salaries in Kansas were relatively low compared to the rest of the United States and it varied by county, age, whether you were male or female and how much salary the community or if organized, a school board was willing to pay the teachers. Also keep in mind that men were paid more because they were considered the breadwinners in their families and they needed higher salaries to support their families. Females were treated with a lower respect for their education so they were paid lower salaries because it was assumed their income was a second income in the household.
In 1877 in Lincoln County, Ford County, and Geary County, Kansas, the average wage ran from $50 to $60 per month for a female teacher and nearly double that for a male teacher. In Geary County, male teachers averaged $49.44 and females earned about $39.92 per month. However, in Hodgeman County, Kansas in 1880, the average monthly salary for a male teacher was $11.66 and $10.22 for a female teacher.
A governess could earn ten dollars a month while a housekeeper was paid $20 a month.
A sewing machine operator was paid fifty (50) cents per day and a tailoress was paid $1.00 a day.
Unskilled laborers were paid between 13 cents and 15 cents per hour.
Skilled laborers were paid $1.38 to $1.50 per day averaging $30 to $40 per month.
Carpenters earned about $2.00 per day an averaged $60 to $75 per month.
Blacksmiths could earn $2.00 to $3.00 a day
Cowboys did well at $15 to $25 per month and averaged $180 to $300 per year. If they were employed outside Kansas in other Midwest states, they could earn $25 to $35 per month. If he was a cowboy on cattle drives, a standard three month drive from Texas to the northern states could pay $100 to $150 per route. Food, shelter and medical care cost extra.
The chuckwagon cook on the trail and cattle drives made about $60 per month - a well paying job as long as he was a good cook!
Hotel workers such as porters and dining room waiters were paid $20 a month if they were negroes and $25 a month if they were white.
U S Congressmen, Senators, and other white collar government professionals were paid a flat rate of $5,000 per year.
To see how far their money went:
A loaf of bread costs about one to five cents, depending on if your home was rural - located far from town.
A shot of whiskey cost ten cents to twenty five cents, and a bottle of whiskey cost $1.00 to $3.00. A mug of beer or standard glass of beer was five cents in most parts of the United States. In boomtowns they charged more - about 12 cents for what they called "upscale" beer and for premium beer the cost was ten cents.
A steak dinner in a hotel restaurant in the 1880s cost between 15 cents and 25 cents. A premium cut like porterhouse started at 25 cents and were served with potatoes and sometimes a green vegetable like peas. The beverage was extra.
In a small restaurant located in the town proper, for 90 cents your dinner consisted for a slice of roast beef, mashed potatoes and gravy, peas, a dinner bun (roll), and a cup of coffee. If you wanted a slice of pie for dessert, that would cost you 15 cents extra.
In 1870, a good working horse or a decent riding horse cost between $75 and $150 depending on the breed, training and what the horse was going to be used for. A farm horse might cost about $150. Wild horses or range bred horses (like mustangs) could cost $10 to $40 because they were not broken. Premium horses like saddle horses and thoroughbred studs could cost $300 to well over $1000.
Considering the average worker earned $1.00 to $1.50 a day, it could take up to four or five months to save enough money to buy a horse.
A typical house located away from the town proper ranged from $1,000 to as much as $5,000 depending on style, size and location.
Farm houses and smaller homes could be purchased for under $800, or you could build it yourself for $200 to $800. The opulent mansions of the Gilded Era could cost well over $20,000.
Since most people could not afford to buy a house, the rent on a small 4-room house in Kansas was low, between $4.00 and $10.00 per month.
Houses in the country sold for much less than houses in the city - averaging $200 to buy outright. To pay for rent, heat and light, the housing costs were about 23 to 25 percent of their income.
Sources:
libraryguides.missouri.edu - Prices and wages.
Kansas newspapers 1800 through 1900.